Daylight savings is upon us, summer is looming and my new monthly copywriting newsletter is hot off the press. In it you will find quick and easy tips and ideas on how to write advertising material for your business.
So let’s get started with the newsletter.
Newsletters are a great way to stay in touch with your contacts and tell them about any new developments, special offers and handy tips related to your business or industry.
Whether it’s weekly, fortnightly or monthly, the key is to send your newsletters regularly in order for people to keep you in mind.
The content should be short, to the point and useful to your readers.
Only include information that would be of interest and benefit to your readers in some way.
Newsletters are primarily to give information but they also make a great marketing tool.
Use newsletters as a direct mail piece, include in your media kit, hand them out to prospects at your place of business, trade shows or network events.
Offer free newsletter subscriptions on your website, to create a wider audience for your business and gain new prospects.
Increase your page ranking by archiving your old newsletters on your website. Search engines are always looking for fresh, new content so this is a great way to optimise your site and get more traffic.
Insert graphics for added visual appeal.
Have a photo of yourself in your newsletter, this helps build and maintain a relationship with your readers.
Remember always have the subscribe/unsubscribe option at the bottom of your newsletter, giving people the choice to opt in or out.
These are just some of the tips to consider when writing a newsletter. If you would like to know more about writing newsletters please feel free to give me a call.
Next month I’ll talk about SEO copywriting, and how to create good web content to get higher page ranking.