Is it just me or has everyone gone search engine optimization (SEO) mad lately? I’ve been heavily immersed in SEO copywriting this month, and while there is merit in optimizing your website or blog, I’m beginning to wonder if SEO really can deliver on its promise of more sales.
In fact I’m going all out on a limb here and say no SEO won’t necessarily bring you more sales, which seems a contrary point of view on my part.
Now don’t get me wrong I’m not against the technical aspects of SEO like tweaking all the back end stuff so that the search engines can easily identify and classify your site, or creating links, quality article/content writing and engaging in social media.
They’re all perfectly valid and acceptable methods to improve and boost your online presence. But I think that’s pretty much all SEO can do – is give your website or blog higher ranking on the SERP’s (search engine results pages), so that it’s more visible to a potentially wider market.
What I’m not convinced about is whether SEO can actually deliver on bringing you more sales. While I agree SEO can bring more visitor traffic to your site, it doesn’t mean that those visitors are ready and willing to buy your products or services as the SEO experts claim.
I know this sounds like heresy but let me explain why I think SEO can’t deliver sales.
The power lies within people not search engines.
It seems to me that too much importance is placed on making websites visible and appealing to the search engines for a better position on their search pages. There’s nothing wrong with aiming for a page 1 placement, BUT the search engines are not your customers, they won’t buy your products or services – people buy products and services.
Basically it all comes down to whether people like, trust and are comfortable with you that will determine whether a sale goes ahead or not.
SEO can help foster the sense of trust and credibility to a point but it’s not until people actually meet with you or talk to you that will influence their decision in favour of you or not.
Essentially people like to know they’re dealing with other people who are likeable and likeminded. And that can only truly come through in real face-to-face interactions.
Sure, SEO can give your site top billing on the most coveted first page of the SERP’s (search engine results pages), but that doesn’t mean it’s a gold pass to eternal sales.
Search engine optimization is just a tool that helps facilitate your online presence but you still need to talk to people whether in person, on the phone or via any other techno gadget to generate sales.
What do you think?