The Art Of Magazine Seduction And Website Copywriting

Pile of Magazines

 

I discovered an interesting fact.  Australians are among the biggest consumers of magazines worldwide!  According to a Morgan Readership Survey, we purchase more than 230 million magazines annually.  It seems like Australians have a magazine obsession, as the Morgan Readership Survey found, one in four people read 4 or more issues.

Well I don’t know if me being Australian has anything to do with it, but I admit I have a magazine obsession.  I love magazines especially arty, design and fashion magazines.  It seems I just can’t go past a bookstore or newsagent without having a quick flick through the latest issue of a favourite magazine or even better… discovering a brand new magazine. (Sigh)

So what’s the appeal and what has this got to do with copywriting?  Plenty.

Magazines’ appeal is in their format and style of presentation.  The content and layout is informal, and there is a magazine on just about every topic.  So they’re tailored to specific audiences.

Now we may not judge a book by its cover, but when it comes to magazines it’s all about the cover.  Bold, bright coloured, glossy and enticing with head snapping headlines that reel you in hook, line and sinker!

The prospect of delving beneath the cover is just too tempting.

Magazines are tactile and the mere act of flicking through the pages is a seductive and mesmerizing sensation.  The combination of the tactile with the visual, in every detail from the beautiful images, the design layout, articles, the typeface, paper stock, even the advertisements all make for a heady mix in a very neat and convenient package.

In fact every square inch column of  a magazine is so carefully thought out and art directed for maximum effect.  That is, to entice you dear reader to buy.  And they do a sterling job indeed!

How does the art of magazine seduction apply to website design and copywriting?

Easy, the principles are basically the same; only difference is magazines are available in both print and online versions.

Let’s take a look at how you can use the magazine template to create seductive website content:

1. The Home page should be like the cover of a magazine.  Appealing colours, not too much information, clear site buttons and with a headline that makes your visitors’ heads snap to attention.  The headline should draw people in, so that they want to find out more about what you’re offering.

2. Know your target audience.  There are magazines that cover every niche topic, that are tailored to specific readers.  So too, your website content needs to be tailored to a specific audience or customer.

3. Depending on your target audience, the tone and style of your content should be informal, as if you’re speaking to a friend.  Fashion magazines do this brilliantly, the tone and style is conversational like you’re hanging with your BFF (Best Friend Forever).

4. Layout and design of your site should be clear and uncluttered.  The easier it is for people to navigate around your site the better.  Include prompts and calls to action to guide people to particular areas to your site.  Magazines always include a content list inside the first few pages for quick access to a particular section.  They also include featured articles and information on the front cover – the equivalent of site buttons or sub headings to further entice your attention and whet your appetite.

5. Freebies, Offers and Incentives again magazines do this to great effect, how many times I’ve bought a magazine purely for the free gift attached.  Offering freebies to your audience is a great way to encourage people to sample your wares, boost sales, create a buzz and develop customer loyalty.

Magazines present information in a format and style that’s appealing, accessible and tailored to a specific target readership.  A website should do the same, present information to your target audience so that it’s clear, understandable and engaging.

I’ll leave you with another interesting fact: Internet users also gravitate to magazines more than other media.  Source Roy Morgan Single Source Apr 09-Mar 10

 

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Can Search Engine Optimisation Really Deliver More Sales?

No Sale On Cash Register

Is it just me or has everyone gone search engine optimization (SEO) mad lately?  I’ve been heavily immersed in SEO copywriting this month, and while there is merit in optimizing your website or blog, I’m beginning to wonder if SEO really can deliver on its promise of more sales.

In fact I’m going all out on a limb here and say no SEO won’t necessarily bring you more sales, which seems a contrary point of view on my part.

Now don’t get me wrong I’m not against the technical aspects of SEO like tweaking all the back end stuff so that the search engines can easily identify and classify your site, or creating links, quality article/content writing and engaging in social media.

They’re all perfectly valid and acceptable methods to improve and boost your online presence.  But I think that’s pretty much all SEO can do – is give your website or blog higher ranking on the SERP’s (search engine results pages), so that it’s more visible to a potentially wider market.

What I’m not convinced about is whether SEO can actually deliver on bringing you more sales.  While I agree SEO can bring more visitor traffic to your site, it doesn’t mean that those visitors are ready and willing to buy your products or services as the SEO experts claim.

I know this sounds like heresy but let me explain why I think SEO can’t deliver sales.

The power lies within people not search engines.  

It seems to me that too much importance is placed on making websites visible and appealing to the search engines for a better position on their search pages.  There’s nothing wrong with aiming for a page 1 placement, BUT the search engines are not your customers, they won’t buy your products or services – people buy products and services.

Basically it all comes down to whether people like, trust and are comfortable with you that will determine whether a sale goes ahead or not.

SEO can help foster the sense of trust and credibility to a point but it’s not until people actually meet with you or talk to you that will influence their decision in favour of you or not.

Essentially people like to know they’re dealing with other people who are likeable and likeminded.  And that can only truly come through in real face-to-face interactions.

Sure, SEO can give your site top billing on the most coveted first page of the SERP’s (search engine results pages), but that doesn’t mean it’s a gold pass to eternal sales.

Search engine optimization is just a tool that helps facilitate your online presence but you still need to talk to people whether in person, on the phone or via any other techno gadget to generate sales.

What do you think?

All The World’s A Stage, Is Your Business The Starring Attraction?

Movie Poster There's No Business Like Show Business

As the Irving Berlin song title suggests in the movie poster above, “There’s No Business Like Show Business” and that may well be true but have you ever thought that your business whatever industry or niche it’s in, is a lot like show business?

‘All the world’s a stage’ according to Shakespeare’s play “As You Like It’ and if you think about it, the Internet is your virtual stage with a global audience within a mouse click’s reach.  Your website is the main attraction where you showcase your products and services in a way that’s enticing and appealing to potential customers.

The methods you use to promote your business and how you package and present your products and services shapes the type of customer or audience you attract and what kind of success your business will be.  This is where all the blood, sweat and tears of countless rehearsals and refinements of your content will either pay off or not.

As the business owner, you are the producer, director, choreographer, and scriptwriter of your virtual stage show, err business.  That’s a lot of different roles to fulfill all with their own unique skill sets.

Whether you can do all these jobs, some or none the important thing is to get the show on the road and start attracting the right audiences to patronize your business.

The Show’s Begun, Where’s The Audience?

Every business has a tailor made audience that’s the perfect match but finding them is the tricky part.

Often when starting out in business we tend to think our services and products will appeal to a broad range of customers, when in reality they appeal to a specific customer or audience base who are actively searching for the particular products or services you offer.

But that’s not the only factor to influence their decision, people will ultimately make a decision one way or another that’s an emotional response based on visual appeal and empathy.  And if these factors are not simpatico with your target audience then you don’t stand any chance of making a sale.

That’s why having content that tunes into the needs of your audience plays such a powerful role in attracting the right audience who are ready and willing to listen and do business with you.

Like Attracts Like

Another factor that plays an important role in your communications is your point of difference.  Highlighting and promoting your uniqueness sets your business apart from other similar businesses, and has the added bonus of attracting likeminded audiences and customers that are more receptive to your services and products.

Now, don’t you agree that doing business with likeminded people is so much easier and rewarding than chasing after people who really aren’t that into you?

The thing is, once you stop trying to cater to “everyone” and concentrate on building rapport with your ideal, likeminded customers, your content shifts from the standard, generic style, to a lively, conversational and engaging style that people actually look forward to reading.

Of course this means that it won’t be to “everyone’s” liking but then you’re not in the business of pleasing and catering to everyone either.

So go on, razzle dazzle your audience with your quirky, individual, unique, unusual personality, vision, ideas, values and see the difference it makes to your business.

PS: This newsletter was inspired by a comedy show I saw as part of the Melbourne International Comedy Festival last month.  Paul Foot’s Ash in the Attic a very surreal, crazy, surprisingly unexpected and very funny show.  Check him out on the you tube link below, although a word of warning – he’s not to everybody’s liking, but he’s certainly got a growing cult following ☺ http://www.youtube.com/mrpaulfoot

Here’s to your very own cult following!

10 Punctuation Crimes & Misdemeanors To Avoid For Foolproof Copy

We’ve all seen them, those glaringly obvious typos, ambiguous sentences, and misplaced punctuation marks or worse, no punctuation at all. Newspapers, magazines, flyers, shop signs and websites are all guilty of perpetrating punctuation crimes and misdemeanors.

In fact, we’ve all committed the occasional punctuation misdeed and some of us are serial offenders.  Our wayward use and abuse of apostrophes, commas and exclamation marks can create havoc with what we’re really trying to communicate.  And that’s what punctuation is supposed to do–make your communication clearer.

Punctuation really does matter, because without it, all you have is a spray of words with no proper conversational rhythm, flow, tone, emotion, emphasis, sense or clarity.  Think of punctuation as little visual cues that clarify the meaning of your message.

Take for example the sentence: “Let’s eat Grandma!” and again “Let’s eat, Grandma!”  It’s the same sentence but with two very different meanings.  The first sentence implies to eat poor, old, grandma while the second sentence invites grandma to eat.  One small comma makes a big difference to the meaning of a sentence.

So without trying to sound like a crotchety, old, school teacher, let’s take a look at the 10 most common, misused and abused punctuation marks that cause us so much confusion.

’ Apostrophe
The apostrophe is used:

  1. To indicate missing letters – in a contraction or shortened words such as: don’t (do not); they’re (they are); it’s (It is or it has); I’ll (I will or I shall).
  2. To indicate possession – Mary’s plate of cupcakes; the two boys’ bicycles, three dogs’ lives; the people’s choice.

Crime: The “retail apostrophe” such as ‘Cheap Cauliflower’s or Bargain Shirt’s.’  These are statements that are not possessive or missing any letters.  To be avoided at all costs.

: Colon
The colon is used to introduce:

  1. A list: You will require the following ingredients: flour, eggs, milk, butter.
  2. Direct speech: She said: “It’s getting late, we should go home.”
  3. An explanation or expansion of the first part of a sentence: There were two problems: his small income and her taste for luxury.
  4. Or indicate proportions, ratios and time: 3:1 ratio, 10:35 am

Crime: Adding the colon after connecting words or expressions like including, such as, namely, are, and, is. An example of incorrect colon use: My three favourite friends are: Jenny, Susan and Peter. The colon is not necessary in this sentence because the word “are” introduces the second part of the sentence.

, Comma
The comma indicates a break or pause in the flow of a sentence and helps clarify meaning.

  1. Use the comma to separate items in a list: She lost her purse, keys, phone and credit cards.
  2. To separate two or more adjectives: He was a small, shy, sickly child.
  3. To separate two independent sentences that are joined by the words: and, but, or, so, yet, either, neither, nor. For example: It is necessary to eat, but it is better to combine necessity with pleasure.
  4. To separate descriptive phrases from the main part of the sentence: Her sports car, painted a vivid orange, was parked illegally.
  5. To separate a complex sentence with different ideas to clarify meaning: Although he was already deeply in debt, he bought her an expensive ring.

Crime: Using commas in short sentences of five to ten words. Overusing commas, use your judgement whether a comma is needed to ensure your message is clear.

–  Dash
The dash can be used in the same way as a comma to set off, clarify or expand on information but with added emphasis.  The dash is used to signify an abrupt change, or introduce an explanation or amplify a point.

  1. Use a dash to indicate a pause or interruption in a sentence: My twin cousins–Gemma and Sarah–are visiting Melbourne next week. 
  2. To isolate a list or incidental information within a sentence: On your travels you must visit–Prague, Rome and Paris. 
  3. To link sentences: We were all very tired–it had been an exhausting day of sightseeing.

Crime: Overusing dashes–only use–when you want–to show special–emphasis in your content.

… Ellipsis
The ellipsis mark is used to indicate missing words in a sentence or quotation without changing the meaning of the original text.

For example: “Of all the gin joints in all the … she walks into mine.”  Humphrey Bogart From the film Casablanca.

Ellipsis can be used to indicate a pause, indecision, unfinished thought or a trailing off into silence. For example: Last night while you were sleeping …

And ellipsis can also indicate that there is more information to follow as in: To be continued … or I remember a long time ago …

The only punctuation mark that does not follow the ellipsis mark is the full stop for obvious reasons.

Crime: Overusing and overdoing the dots, the ellipsis has only three.  Your content will look like weird Morse code if you overuse and overdo the dots, especially if you’ve used the dash too.

! Exclamation Mark
The exclamation mark is used to add emphasis or indicate strong emotion and is commonly used in direct speech.

Use an exclamation mark to indicate: Surprise, anger, excitement, disbelief, dismay, indignation, exasperation, orders, greetings, wishes and interjections.

You would not use an exclamation mark in formal writing; it’s primarily used for informal conversational style writing.

Crime: Inserting too many exclamation marks too often. Its effect is lost if overused and is irritating to your readers. You only need the one exclamation mark to make your point!!!

. Full Stop
The full stop or period is used to end a sentence that is neither a direct question nor an exclamation.  The full stop has a few special rules that apply in certain circumstances such as headings, page titles, abbreviations, initials and acronyms.

Crime: Full stop in headings and page titles; certain abbreviations such as Mr, Rd, Pty Ltd, Bros and dept do not need a full stop. No full stop required on acronyms such as TAFE, Anzac, CSIRO and ASIO. Then there are the initial abbreviations such as, NSW, SBS, TV, PC, IQ and CEO.  Check your dictionary if unsure.

? Question Mark
The question mark is used to indicate a query or to express doubt.

A direct question is always followed by a question mark: Did they follow the established procedure?

A non-interrogative question can also be followed by a question mark: That is the policy?

Tag questions with an interrogative tag at the end of a statement also are followed by a question mark: The department is obliged to, isn’t it?

Rhetorical questions are followed by question marks: What on earth was she thinking of?

Crime: Using a question mark after an indirect question or polite requests that don’t need a verbal response.  Again, one question mark at the end will do, adding more doesn’t make the question any more urgent or forceful.  Does it???

“ ”Quotation Marks
The quotation mark is used to show direct speech and the quoted work of other writers.  Quotation marks are also used to enclose titles of songs, stories or articles and for drawing attention to an unusual term.

Use single quotation marks for direct speech and when adding, “he said, she said” at the end or beginning of a quote.  Use double quotation marks to show speech within speech: ‘I didn’t know what to say when you said, “I’m quitting my job.” ’

You can use quotation marks for ironic emphasis, for colloquial words, nicknames, slang, humorous words or phrases in formal writing.

Crime: Using quotation marks with indirect speech or to enclose familiar expressions.  For example: ‘Hot’ Coffee – ‘Big’ Sale – ‘Real’ Bargains are incorrect.  The quotation marks in this instance indicates irony that the coffee is actually not hot at all, that there is no big sale or real bargains to find.

; Semi Colon
The semi colon indicates a stronger break than a comma.  The semi colon is used to link two parts of a sentence that are closely linked in meaning: The film was over; the credits were rolling.

Sometimes the second part of a sentence is introduced by a connective word such as however, nevertheless, alternatively, that is or therefore, to underscore the connection between the two statements – for example: Rain is forecast; however, there are no clouds to be seen.

A semi colon can also be used to separate items or lists in a series especially if a comma is already included.  For example: The results were surprising: adult males, 35 per cent; adult females, 52 per cent; and children, 13 per cent.

Crime: The semi colon is the underdog of the punctuation marks; it’s an elegant alternative to the comma and is greatly undervalued and under utilized.

That concludes the ten most common punctuation offences committed against the English language.  It’s by no means a comprehensive guide but it should at least clarify some common misunderstandings when it comes to getting your message across clearly.

So You Think You Can Write… But Are You Really Communicating With Your Customers?

I love the sound the keyboard makes as I sit hunched over my laptop rhythmically tapping words into sentences that morph into neat, self-contained paragraphs conveying a simple message or idea.

That’s what I do; use words to connect with the reader.  After all I’m a copywriter, I’m paid to write – technically speaking.

Words are my tools of the trade but more importantly, it’s how they’re put together to convey messages, information, ideas and opinions that really sorts the good writer from the bad.

A writer is essentially a communicator.  Depending on what it is you want to say and to whom, the point of writing is to reach out and connect with people.

We’re human, we can’t help it, it’s in our nature to:

  • Share and exchange Information
  • Educate ourselves and others
  • Entertain for pleasure and amusement
  • Buy or sell goods and services


Writing/communicating is a fine balance of knowing what to say, how to say it, and when you’ve said too much or not enough to make yourself understood.

There’s nothing worse than reading great chunks of text without a point or purpose.  All your communications should contribute real value, interest and relevance to your audience.  Otherwise, you’re basically wasting your time as well as theirs and you may well find yourself without an audience.

So you think you can write, but are you really communicating relevant information with your customers?  Making your readers work hard at figuring out what you’re trying to say will not only confuse and frustrate your audience but you’ll lose them for good.  Make sure your message is crystal clear, to the point and easy to understand.

Regardless of what products or services you provide, and whether you write your own material or not, make sure the information given actually adds value and provides a useful context for your readers.  Stick to the main facts or points of your message, idea or story.  And keep in mind the purpose for communicating in the first place.

Any extra details you provide better be relevant and make sense, if not your audience will think less of you and your credibility will take a big dive.

Lastly, don’t forget to check for any typos or misspelt words they can bring down and undo all your good work in an instant, making you look like a bit of a dill.  And no, using the spell check on your PC is not enough to pick up every slight mistake.

Like the harsh glare of TV studio lights, there’s an unforgiving quality to the written word once it’s unleashed into the public arena.  Make sure that what you have to say is something your audience wants to hear or know.

Because just like the TV show “So You Think You Can Dance” the audience is the ultimate judge.

PS: Just for the record, this post went through 4 rewrites and countless “tweaks” before I was satisfied it was worthy of your time and attention.  Oh, in case you’re wondering – no I can’t dance.

Until next month,

Sandra

What I Learnt From Online Dating For Capturing The Hearts and Minds of Your Customers

I have a confession to make.
Last month I joined an online dating site hoping to find Mr. Right and indulge in a little harmless flirting.
While I didn’t find any love, I certainly enjoyed some flirtatious fun and meeting up with a few likely prospects.

Until…
I got bored, with my matches.  No one really captured my attention let alone my affection.  Profile after profile pretty much read the same as the last guy.  Where was the attempt to engage me in conversation, to be interesting and interested?  The whole process all got too boring and annoying.  So I gave up my search for Mr. Right and closed my account.

All this got me thinking about the art of dating and how to win someone’s heart and affection and how you can use those same lessons to capture the hearts and minds of your customers.

Why?
It’s all about developing relationships.  Whether you’re looking for love or customers you need to be willing to cultivate a relationship with your prospects, especially if you want them to stay and continue doing business with you.

In order to start building a relationship with your customers you’ve got to engage in a little conversation.

Stage 1 – Getting to know you
As a business you’ve got to start the conversation by letting potential customers learn about your services or products.  Let them get to know you and what you’re offering, and at the same time get to know your customer.  The more you know about your customer the better you can tailor your offerings to them.  Identify their needs and they will identify with you as the solution to their problem.

Stage 2 – Developing rapport, feeling groovy
After all the groundwork of getting to know each other you start developing a rapport with your customers and they like what you have to offer and enjoy doing business with you.  Everyone’s feeling groovy, and word gets around that you’re great to do business with – you understand your customers and deliver what you promise.  You’re making all the right impressions with the people that matter – your customers!

Stage 3 – Feel the love
You’ve been making all the right moves, identifying your customers’ needs, developing a rapport with your customers and they in turn are so into you, your products or service and are happy to spread the love around.  All this great customer relationship building is gaining you authority in your niche, loyalty and trust.  You can’t beat a loyal customer base that know, like and trust you and will stick with you through good times and bad.  It looks like we’ve got ourselves a healthy relationship going.

Stage 4 – Don’t blow it
To keep the love flowing, you need to stoke the fire.  Regularly “courting” and “flirting” with your customers will keep them interested.  You don’t want them to start dating the enemy – your competitor.  As with any relationship it’s important to keep the lines of communication open.  Don’t blow it by getting complacent; give away freebies from time to time, make them feel appreciated and continue to be the hero or heroine that saves your customers’ dilemmas and you’ll always have their loyalty.

If you want to win more customers, perhaps it’s time to really engage with them and work towards building a better relationship for greater business success.

Because running a business is much like dating, it’s all about capturing attention, engaging in conversation, establishing rapport and making people fall in love with you.

Until next month,

Sandra

Is Your Website Content A Little (Yawn) Tired?

Have you really had a good, hard look at your website lately?

Is it engaging, and interesting or is it beginning to show the first signs of ageing, and sounding a little old and tired?

It’s easy to forget about your website once you’ve done all the initial things like decide on the design, function and content.  But websites have evolved since those early days of set and forget and they require a little ongoing maintenance to stay relevant and fresh.

It’s a good idea to do a regular web audit review of your website in order to keep it wrinkle free, revitalised and up to date.

The last thing you want is to send your visitors to sleep or worse losing them to a competitor, with content that’s lacklustre, old or just lost its zing.

Here are 10 anti-ageing website tips to keep your site appealing and attractive to your customers:

1.    Attention-grabbing headline

If you’re current headline isn’t stopping people in their tracks, it’s time to change it to something that will.  Of course keep it relevant to your business.

2.    Sub headlines that expand on the headline

Having sub headings that provide a little more information from your main heading helps break up your content into easy to read chunks. Most people scan a web page and stop to read the points that interest them.

3.    Benefit driven content

Make sure your content is packed with loads of benefits that show the customer what they stand to gain from your business i.e.: peace of mind, save time/money, look and feel great, be smarter, you get the idea.

4.    Relevant targeted offer

Include any relevant offers, freebies, special discounts to encourage customers to buy.

5.    Clear call to action

The call to action is mandatory, it directs your customers to do a specific thing e.g.: call a phone number, subscribe to a newsletter, shop online or send an enquiry.  Never assume that your customers/visitors “know” what to do once they land on your website.  Make it plain and clear what specific action your visitors should take.

6.    Provide testimonials & guarantees

Testimonials are your “word of mouth” in print form.  Customers like to know that other people are satisfied and happy to recommend your services or products.

Backing your products or services with a guarantee reassures potential and hesitant customers that your products/services have integrity and that you’re prepared to honour your guarantee to maintain goodwill.

7.    Give away free information/content to encourage interactivity

Providing free information such as E-books, newsletter subscriptions, helps build customer relationships, and boosts your search engine optimisation efforts.

 8.    Easy to read copy

Proofread your content, and eliminate any long words and jargon.  Make it easy for your visitors to read/scan and understand your content with clear, short and simple words and sentences.

 9.    Search engine optimisation

Know the keywords and phrases people use to search for your particular business and include them in your main content.  Be mindful you don’t overuse them; otherwise you risk creating content that doesn’t make sense.  The keywords should flow naturally in the course of a conversation.

 10. Design layout & navigation

There’s nothing worse than landing on a site that’s an assault and strain on the eyes with too much content, banners and flashing ads competing for attention.

The general rule of thumb is to have a 12 pt font size, clear site buttons, and a light coloured background to ease eyestrain.  And keep the banners and flashing ads to a minimum.

Until next time,

Sandra

 

Discover the Power of Free Publicity To Boost Your Sales

As a small to medium business, you know the only way to get and keep customers is to invest in regular advertising and marketing campaigns.  This can add up to a lot of dollars over time and frankly not all of us small business owners have a ready supply of available cash.

But there is an alternative way to promote your business that doesn’t require clever sales pitches and best of all its free.  Now I know that ‘free’ and ‘no selling’ are alien concepts in the advertising world but a media release is a slightly different beast.

A media release is a great way to attract attention, generate interest and promote your business much the same as an ad campaign, but where it differs is in the content style, delivery and format.

As I mentioned earlier, a press release is not about selling your products or services – it’s about telling newsworthy information or stories about your business.

You still need to have a catchy headline but the body of the content should be informative, and written in the journalistic reporting style.  It should cover the who, what, where, when, why and how.

And if your news can tie in with whatever the latest trends or hot topics of the moment are, the higher your chances of getting your press release published.

The media are always on the look out for interesting stories, news and information so if you can come up with a fresh perspective or new insight then you’re very likely to receive free media coverage.

Here are five powerful reasons why you should consider a media release:

 

  1. 1.    It’s free to submit an online press release, or for a minimal fee you can submit your media release through a nationwide distribution network covering radio, television, newspapers, magazines and online newswires.
  2. 2.    A media release enhances your credibility.  Being reported in the media provides third party and independent endorsement of your business. The fact that you haven’t paid a journalist to have a story in the media adds to the plausibility of the story or news item.
  3. 3.    Strengthens your brand identity.  Appearing on radio or being mentioned in an article makes you stand out from the crowd and other ad campaigns.  It elevates your brand identity in your customers’ eyes.
  4. 4.    Reaches a much wider audience increasing the opportunity to gain more customers and sales.
  5. 5.    Online press releases boost your overall SEO efforts by increasing visibility in search page rankings.  It also creates valuable backlinks from news sites such as Google News and Yahoo News, further increasing your website or blog rankings.

You’ve got to agree the free publicity a media release generates has a much greater reach and impact than a traditional ad campaign.

Until next month,

Sandra